In the competitive world of advertising, standing out and capturing the attention of consumers is essential for the success of any business. El Ojo Del Lago positions itself as an integral and effective tool to achieve this goal. With an advertising offer that includes presence in their print magazine, their online business directory on Directory.Chapala.com, and their Facebook page, our advertisers enjoy wide and diverse visibility.
The strategic and extensive distribution of El Ojo Del Lago ensures that each copy reaches the hands of potential customers. Many of our advertisers report a constant flow of new business thanks to the magazine’s distribution, making it an indispensable resource for their advertising strategy. Additionally, the monthly index of the magazine and the online directory have become the first references for Lakeside residents when searching for specific products or services.
Take a look at the benefits of placing your ad in El Ojo del Lago:
Multi-media – Purchase of an ad in El Ojo Del Lago includes a listing in our on-line Business Directory on Chapala.com, posting of the ad in our Facebook page, as well as inclusion in the on-line version of the full magazine.
Widespread Distribution – all of our advertisers receive copies of the magazine to provide to their clients and customers. Some advertisers receive so much collateral business from people coming in to pick up the magazine, that they consider our distribution as the main reason for continuing their ads.
Monthly Directory – readers at Lakeside use the Index in the magazine and the on-line Business Directory as their first level of research when searching for a specific service or product.
Consumers need reminders – people forget that they patronized a business in the past. If your establishment is not on their regular route into town, they lose track of you. But almost everyone picks up “El Ojo”, and most read it from cover to cover, so they keep abreast of new and old businesses.
Consumers are curious – people have a variety of reasons to patronize a new business – natural curiosity, desire to be the “first”, interest in promoting growth and variety in the community. But they need to know the new business exists.
Advertising does not have to be hard work – our sales and design staff will help build a marketing plan and specific advertisements to promote your business. You can concentrate on day-to-day operations and executing the plans.
Advertising produces business results – Informing the public in general and your target markets in particular is essential in building and maintaining a customer base.
Selecting the right medium for your advertising is important – sometimes the lowest cost option does not produce the desired results.
Continuity is more important than size – regular small ads are more useful than occasional large ads. While a large ad may elicit more attention in the edition in which it appears, a regular small ad will elicit some attention in every edition.
Advertising in El Ojo Del Lago not only keeps your presence constant in the minds of consumers but also sparks their curiosity to discover new businesses in the community.
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